Amarachi was launched in 2011 by professional dancer Sonnah Allie. Her passions for being original and standing out from the crowd lead to her making her own jewellery. Her jewellery created a buzz by people who came across it and she soon started receiving requests for her work. Thus Amarachi was born.

Amarachi is a fresh jewellery line with plenty of attitude that merges street style fashion with African cultural fashion. Seeking inspiration from pop culture, African iconic signs and all things sweet, this mash up is truely something spectacular. The name Amarachi derives from the Nigerian Igbo language meaning ‘Gods grace’.

We currently stock earrings, rings, necklaces, bracelets and eye wear, hats and will soon be launching a clothing line. All of our jewellery is either limited or custom to each individual which ties in with our exclusive theme.